After an editor sends SwiftRev a HandleIt, automated extraction identifies all email addresses, which includes companies of all types. From there, custom-trained AI looks at the domain of each email addresses and categorizes the domain as a “PR Agency” (40% overall) or a “Corporate Marketer” (60%). Only those tagged Corporate Marketer make their way to additional Lead nurture.
Reps hate role-based email leads (think press@company.com). In response, SwiftRev has built a significant database of manually curated role-based email prefixes, like “marketing@”, “press@” and many more. These are then used in real time to filter out role-based emails to reps, ensuring a sense of high data quality.
A lot of press release submitters that don’t succeed would never be ideal buyers for a media rep. Here at SwiftRev, we work constantly to ensure those personas, often identified by website domains, are excluded. For example – .gov, indicating a government press release sender, are all excluded from leads nurturing.
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