GLOSSARY

Customer Data Platform (CDP) for Media Companies

What are the Customer Data Platforms for Media Companies?

Customer Data Platforms, or CDPs, are ERP-like technology platforms designed to build a central location for all things customer data, ensuring the clearest view of your customer contact data.

What Else Should You Know?

There are several customer data platforms (CDPs) available for media companies, including:

  1. Tealium AudienceStream: A cloud-based CDP that allows media companies to collect, manage, and activate customer data in real-time.
  2. Segment: A CDP that integrates with a wide range of marketing and analytics tools to provide a unified view of customer data.
  3. Tequila: A CDP that provides a centralized view of customer data and enables media companies to create personalized experiences across multiple channels.
  4. Treasure Data: A cloud-based CDP that provides real-time data processing and helps media companies to manage and analyze customer data.
  5. BlueConic: A CDP that provides a centralized view of customer data and enables media companies to create personalized experiences across multiple channels.
  6. Lytics: A CDP that uses machine learning algorithms to help media companies better understand and engage with their customers.

These are just a few examples of the CDPs available for media companies. It’s important to evaluate the specific needs and goals of your media company and choose a CDP that best meets those needs.

Welcome to SwiftRev

SwiftRev helps B2B media companies better manage and monetize their press release workflow.

If you’re a media operator, we can help you find significant new revenue while also improving editor content creation performance.